WHO, WHAT, WHERE, WHEN, WHY AND HOW
WHAT? An easy school fundraiser. A business-to-school partnership.
WHERE? Events are held at the school in conjunction with a popular family activity already on your school calendar such as a carnival, school fair or ice cream social.
WHEN? Throughout the school year, whenever your school holds a social or fundraising event. Currently accepting applications.
WHY? Our brands value education and care about kids. We are committed to supporting schools in communities where the company does business.
HOW? At Drive for the Kids events, parents and guest have an opportunity to earn $10 for the school by taking a brief test drive in a new vehicle. Anyone, age 18 or older, with a valid driver’s license is eligible to drive and earn $10 for the school. Invite the whole community! Typically, 130 or more drives occur — raising $1,300 or more for the school.
WHO? It’s a team effort. Everyone works together.
- A parent-teacher organization or school booster club sponsors Drive for the Kids, and parent volunteers plan, publicize, and help out at the event.
- A local dealer provides vehicles and insurance. Dealership personnel volunteer to help.
- A program field representative works with your school and the local dealership to plan and conduct the event.