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IT'S A FACT
IT'S A FACT:
  • Schools are always under funded for extra curricular activities and student enrichment programs, and parents are called upon to make up the short fall
  • Parent-teacher organizations and adult booster clubs seek ways to fund school activities, and appreciate businesses that partner with them in the effort. => Click here
  IT'S A FACT:
  • In 1993, Chrysler was the first automotive manufacturer to reach out in support of schools in the communities where the company does business.
  • Drive for the KidsTM was introduced in January, 1993, as a business-to-school partnership wherein Chrysler dealers work with parents and educators for the benefit of local schools.
  • Drive for the KidsTM proved a perfect partnership, equally benefiting both the participating school and the local Chrysler dealership.
  • The program ran for 15 consecutive years. Briefly interrupted in 2009, during the company’s reorganization, Drive for the KidsTM was renewed in 2010, by Chrysler Group LLC.
  • Through Drive for the KidsTM events, Chrysler dealers have worked with parents in hundreds of communities across America.
  • Chrysler dealers have helped raise over $3.5 million for local schools at Drive for the KidsTM events.
  • Over 450,000 test drives have occurred at Drive for the KidsTM events.
  • To read comments from participating Chrysler dealers => Click here. (Dlr comments)
 IT'S A FACT:
  • Drive for the KidsTM is an effective marketing program for Chrysler dealers.
  • 82% of participating dealers reported sales as a direct result of a Drive for the KidsTM event. 88% said the event helped them reach competitive brand owners. See further results of a Chrysler dealer survey => Click here (Metrics 08)
  IT'S A FACT:
  • 86% of Americans say they will switch brands to buy from a company that supports their cause.
  • Learn more about Cause Related Partnering => Click here